We held a #PricingChat - a live chat on Twitter - with pricing expert Avy Punwasee to gain insight on Revenue Managment KPI's. Peter Drucker said, “what gets measured improves.” It’s a simple concept that becomes infinitely more complicated when dealing with revenue management. In our experience, regardless of being B2B or B2C, most pricing metrics are underutilized. The lack of visibility and active management leads to lost sales and profit. In this #PricingChat with Avy Punwasee, we answered questions about revenue management KPIs that every organization needs to evaluate.
About Avy Punwasse: Avy Punwasee is a founding principal of Revenue Management Labs, a boutique consultancy dedicated to realizing sustainable bottom line improvements through developing and executing innovative pricing strategies. With over 15 years of senior experience spanning pricing, strategy, and analytics, Avy has transitioned from being an in-house practitioner with large companies such as Anheuser Busch InBev, Ford Motor Company etc. to consulting for leading global companies.
View the full recap of the chat below: