Revenue Management KPI's - PricingChat Recap
We held a #PricingChat - a live chat on Twitter - with pricing expert Avy Punwasee to gain insight on Revenue Managment KPI's. Peter Drucker said, “what gets measured improves.” It’s a simple concept that becomes infinitely more complicated when dealing with revenue management. In our experience, regardless of being B2B or B2C, most pricing metrics are underutilized. The lack of visibility and active management leads to lost sales and profit. In this #PricingChat with Avy Pun