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Guest Blog: Keep the Subscription, Meter the Magic: The Practicalities of Usage-Based Pricing
Buyers are frustrated by high costs, yet suppliers are struggling to see healthy margins. Something clearly needs to change, and it is.
Subscription models remain the backbone of software monetization, but they’re...
2 minutes ago2 min read


Guest Blog: Pricing Roundtables – The Clockwork of Cross-Functional Pricing Excellence
A successful pricing roundtable is characterized by four different features: motivation, alignment, proactivity, and contribution. This framework is inspired by the make-up of clockwork. For just like pricing...
Nov 242 min read


Guest Blog: Driving Growth With Purpose: Monetizing Sustainability in the Automotive Industry
Sustainability in the automotive industry has been treated mainly as a compliance issue — a way to reduce costs, meet emissions targets, and maintain regulatory approval...
Nov 102 min read
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