For Sales & Marketing Professionals

Certificate of Profitability Education (CPE)

Is The CPE Right
For ME?

Strategically designed for Sales and Marketing professionals seeking to improve their price setting and price execution best practices in order to uplevel cross-functional collaboration and drive profits.

The CPE training program helps professionals, teams, and companies maximize price setting to ensure mutual benefits for individuals, customers, and margins in today’s economic uncertainty. CPEs drive profit with evidence-based pricing techniques and shared language among their teams.

Sales

The learning journey begins with Introduction to Pricing on Purpose, an overview course that intersects the academically rooted art and science of pricing.

Next, you’ll take Value Pricing & Selling followed by two electives chosen from our course catalog or workshops offerings at one of our global conferences each year.

Marketing

The learning journey begins with Introduction to Pricing on Purpose, an overview course that intersects the academically rooted art and science of pricing.

Next, you’ll take Value Pricing & Marketing followed by two electives chosen from our course catalog or workshops offerings at one of our global conferences each year.