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certificate of profitability education

what is the cpe?

The Certificate of Profitability Education (CPE) program is designed for Sales and Marketing professionals seeking to improve their price setting and price execution best practices. It is best suited for those in sales, marketing, product management, and finance. This program requires four credits with no exam or continuing education.

Academic Advisement

The required course for all is Introduction to Pricing on Purpose, The second course will be Value Pricing & Marketing or Value Pricing & Sales depending on the path you take (Sales or Marketing). After the completion of these courses, you may choose your electives. This program requires four credits with no exam or continuing education. 

We do recommend purchasing a PPS membership as this provides discount pricing on purchases. Current members, make sure you login to receive your discount.

sales

Introduction to Pricing on Purpose
 

Value Pricing & Sales

 

Elective

 

Elective

marketing

Introduction to Pricing on Purpose

Value Pricing & Marketing

Elective

Elective

Development Paths

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"Liz" is a VP of Marketing who wants to understand value marketing and pricing better. She will take:
 

1. Introduction to Pricing on Purpose 

2. Value Pricing & Marketing

3. Quantifying and Documenting Value 

4. Influencing Customer Price Acceptance

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"Josiah" is a VP of Sales who wants to understand value selling and pricing better. He will take:
 

1. Introduction to Pricing on Purpose 

2. Value Pricing & Selling

3. Advanced Negotiations

4. Psychological Aspects of Pricing

Recommended Courses

Image by Gabe Rebra
Image by Gabe Rebra
Image by Gabe Rebra
Image by Gabe Rebra
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cpe1.webp

Psychological Aspects of Pricing
(Andreas Hinterhuber & Stephan Liozu)

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Advanced Negotiations: Winning With Sophisticated Buyers
(Chris Provines)

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Quantifying & Documenting Value in Business Markets
(Andreas Hinterhuber & Todd Snelgrove)

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Pricing & Corporate Strategy
(Tim Smith)

pricing options

Member Rate

$495
per course

Public Rate

$695
per course

Member Rate

$1695
per bundle

Public Rate

$1995
per bundle

have a team?
get them started today!

* For custom packages email michael@pricingsociety.com for more details

* To receive the member rate make sure you are logged in

Frequently asked questions

Is the CPE Program right for me?


Our CPE designation is designed for those in functions related to pricing who want to further their knowledge of how the top line impacts the bottom line. It is best suited for those in sales, marketing, product management, finance, and other pricing related functions.




How do I know which courses to choose?


Students are required to take Introduction to Pricing on Purpose, then 1-2 concentration classes (currently Sales and Marketing are offered), and then 1-2 final electives of their choice to finish their 4 credits. Your electives should be chosen based on your career goals, skill gaps and personal interests.




Are there continuing education or re-certification requirements?


There are no continuing education or re-certification requirements for the CPE program.




How much does it cost?


We offer a variety of options in pricing your CPE designation. Courses may be paid for a la carte, as a single bundle, or as a bundle for a team. We do recommend first purchasing a PPS membership as this provides discount pricing on a la carte purchases and bundles. With membership, our individual bundle inclusive of 4 online pricing courses is $1,295. Click here for more information on becoming a PPS member, and for current pricing.




What if I fail my course?


Online courses come with 3 attempts at the course exam. If you do not successfully pass within the allotted attempts, you will need to re-enroll in the course, inclusive of purchasing access again to the course. Online courses are $495 for members or $695 for non-members.





Choose Your Path
 

Decide if you will earn your CPE in Sales, Marketing, or Sales and Marketing.

Advising

 

Contact Dr. Michael Tatonetti for academic advising on your course selection.

Enroll

 

Contact us to register, make payment, and gain your login information.

Pass 4 Classes

Complete Introduction to Pricing on Purpose, your major class, and your electives.

Graduate

YOU'RE ALL DONE! Time to update your LinkedIn profile and resume!