Subscription models remain the backbone of software monetization, but they’re no longer enough. The data is clear: pure subscription is losing ground, while hybrid models – combining subscriptions for core functionality with usage...

Buyers are frustrated by high costs, yet suppliers are struggling to see healthy margins. Something clearly needs to change, and it is. Subscription models remain the backbone of software monetization, but they’re...

A successful pricing roundtable is characterized by four different features: motivation, alignment, proactivity, and contribution. This framework is inspired by the make-up of clockwork. For just like pricing...

Sustainability in the automotive industry has been treated mainly as a compliance issue — a way to reduce costs, meet emissions targets, and maintain regulatory approval...

even when leaders recognise that rebates can influence behaviour and strengthen relationships, they struggle to win over colleagues who see them as risky or unnecessary.

the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.

The use of AI in pricing is not new. Many existing AI pricing tools can already analyze vast amounts of data in real time, detect patterns imperceptible to humans, and model price elasticity more accurately than...

With margins under pressure, costs exposed, and supply chains in flux, pricing has become a critical lever for resilience and growth. Enable's new Tariff Impact Report draws.. When a rep spends 15 minutes explaining a discount, the prospect tunes out. The best teams make it a 30-second...

Sales cannot execute what they cannot explain. If your quote needs a slide deck to justify, it is already dead. When a rep spends 15 minutes explaining a discount, the prospect tunes out. The best teams make it a 30-second...

Like the brain’s nerve cells, neural networks are a large web of interconnected “neurons” that work together to recognize patterns or solve busi...

As AI-driven pricing systems rely heavily on vast amounts of data, privacy and security concerns become paramount. Data privacy laws should be strictly adhered to, and personal data should never be used to calculate pricing recommenda..

To calculate the impact of tariffs, one must therefore know the price elasticity or the price response function in the US.

Consumers, politicians, and media alike have been quick to point fingers at algorithms and artificial intelligence, blami...

Partner programs often include incentives for your partners to sell or promote your product, creating a mutually bene...

Unlocking real growth requires a broader approach—one that involves voices from across your organization.

Traditional technology companies often struggle with perceptions of over-promising and under-deliveri...

However, as AI becomes more widespread and the competitive landscape equalizes, these margins may eventually return to their original valu..

Thus far, 2025 is being defined by uncertainty as a dynamic mix of geopolitical tensions, evolving policies, and trade disruptions...