With AI accelerating market shifts at a relentless pace, we can no longer rely on static models or gut-feel pricing. We need a shift toward an outcome-oriented pricing infrastructure.

With AI accelerating market shifts at a relentless pace, we can no longer rely on static models or gut-feel pricing. We need a shift toward an outcome-oriented pricing infrastructure.

Great pricers don't stop at spreadsheets. They're endlessly curious about customers, markets, competitors, and how businesses create value.

When a company’s pricing team has leveraged technology and data to set prices, can communicate those prices to sellers and customers effectively, and have aligned incentives to the desired sales outcomes, the rest follows.

Generative AI will transform how users interact with pricing systems and data, but the fundamental differentiator remains the quality of the pricing decision itself.

As a business-to-business salesperson, your pricing should be clear, easy to find, and easy to understand.

As a business-to-business salesperson, your pricing should be clear, easy to find, and easy to understand.

It goes without saying that AI has fundamentally changed how software is used. Instead of individual user actions, workloads are increasingly driven by AI agents operating continuously and at scale.

To build a bridge, you need two solid banks: the Base Period (where you started) and the Current Period (where you landed). Everything in between is the story of why things changed.

Agents are more than another layer of automation. They are proactive entities that sense, recommend, and act within controlled boundaries to augment human expertise.

Subscription models remain the backbone of software monetization, but they’re no longer enough. The data is clear: pure subscription is losing ground, while hybrid models – combining subscriptions for core functionality with usage...

Subscription models remain the backbone of software monetization, but they’re no longer enough. The data is clear: pure subscription is losing ground, while hybrid models – combining subscriptions for core functionality with usage...

Buyers are frustrated by high costs, yet suppliers are struggling to see healthy margins. Something clearly needs to change, and it is. Subscription models remain the backbone of software monetization, but they’re...

A successful pricing roundtable is characterized by four different features: motivation, alignment, proactivity, and contribution. This framework is inspired by the make-up of clockwork. For just like pricing...

Sustainability in the automotive industry has been treated mainly as a compliance issue — a way to reduce costs, meet emissions targets, and maintain regulatory approval...

even when leaders recognise that rebates can influence behaviour and strengthen relationships, they struggle to win over colleagues who see them as risky or unnecessary.

the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.

The use of AI in pricing is not new. Many existing AI pricing tools can already analyze vast amounts of data in real time, detect patterns imperceptible to humans, and model price elasticity more accurately than...

With margins under pressure, costs exposed, and supply chains in flux, pricing has become a critical lever for resilience and growth. Enable's new Tariff Impact Report draws.. When a rep spends 15 minutes explaining a discount, the prospect tunes out. The best teams make it a 30-second...

Sales cannot execute what they cannot explain. If your quote needs a slide deck to justify, it is already dead. When a rep spends 15 minutes explaining a discount, the prospect tunes out. The best teams make it a 30-second...