Pricing Leadership Outlook 05: Kiran Gange
Author: Kiran Gange
Strategic judgment at scale.
Most pricing teams today spend their time on operational execution. That’s the part that’s going away. What replaces it is the ability to take in far more information than any of us can process in a meeting—quantitative and qualitative, historical data and forward forecasts—and still make decisions that mean something, across a much bigger book, with fewer people.
The judgment that used to sit underneath the work becomes the work. Instead of setting prices, you’re measuring and reacting to changing conditions quickly, with analytics behind every call. That might look like an AI system raising alerts that you monitor and approve. Or a properly formed, reviewed strategy with KPIs giving you a continuous read on what you’re doing and how you’re responding to it.
What doesn’t change is the psychology. How people buy, how they react to a price — that stays exactly the same. What changes is what you can do with it, and how quickly.
Building that skill set is what organizations should be working on now.
About the Author
Kiran Gange is the Founder and CEO of RapidPricer, an AI-driven pricing company based in Amsterdam. With over 18+ years of global experience in retail pricing and analytics, he previously founded CustoLogix in 2008. Since 2021, he has coached 75+ companies on pricing strategy and led workshops for major retailers. Kiran holds an MBA from Pepperdine University (USA) and a Mechanical Engineering degree from Bangalore University.
