PPS

Great data is not enough. You need to use change management and storytelling in order to translate data into impact, align partners, and reinforce customer value.

Pricing has entered a new era, where strategy is no longer a differentiator. Frameworks, segmentation models and cost-plus pricing and value-based studies have all proven to be useful but have also become increasingly insufficient.

It goes without saying that AI has fundamentally changed how software is used. Instead of individual user actions, workloads are increasingly driven by AI agents operating continuously and at scale.