Pricing Leadership Outlook 02: Laura Preslan
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Author: Laura Preslan
As excited as people are by new technologies like generative AI and approaches such as consumer-specific pricing, both of which will change pricing strategy for many companies, the component that continues to set companies apart for pricing performance is nailing the basics. When a company’s pricing team has leveraged technology and data to set prices, can communicate those prices to sellers and customers effectively, and have aligned incentives to the desired sales outcomes, the rest follows.
Too often, a company’s desire to try something new and different is hampered by their ability to execute it through their systems and processes. Changes in strategy and approach are straightforward to implement when the foundational elements are in place.
About the Author
Laura has worked in most aspects of pricing as a practitioner, industry analyst, consultant, coach, and author. She now spends her time writing women's fiction and coaching through her company, Advoture, Inc. The main character in her first book is a pricing practitioner! Leveraging her experience at large companies like Microsoft, Deloitte, and KPMG as well as small ones like AMR Research, META Group, and start-ups, Laura helps others build amazing careers in pricing.
