Subscription models remain the backbone of software monetization, but they’re no longer enough. The data is clear: pure subscription is losing ground, while hybrid models – combining subscriptions for core functionality with usage...

the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.

The use of AI in pricing is not new. Many existing AI pricing tools can already analyze vast amounts of data in real time, detect patterns imperceptible to humans, and model price elasticity more accurately than...

Like the brain’s nerve cells, neural networks are a large web of interconnected “neurons” that work together to recognize patterns or solve busi...

As AI-driven pricing systems rely heavily on vast amounts of data, privacy and security concerns become paramount. Data privacy laws should be strictly adhered to, and personal data should never be used to calculate pricing recommenda..

Consumers, politicians, and media alike have been quick to point fingers at algorithms and artificial intelligence, blami...

Unlocking real growth requires a broader approach—one that involves voices from across your organization.

Traditional technology companies often struggle with perceptions of over-promising and under-deliveri...

However, as AI becomes more widespread and the competitive landscape equalizes, these margins may eventually return to their original valu..

AI efficiency gains are dismantling the billable hour model that has sustained professional services for over a century...

Artificial Intelligence (AI) transforms business pricing strategies by providing game-changing insights that boost profitability...