Pricing Leadership Outlook 06: Fabio Vakuda
Author: Fabio Vakuda
I’d say it will be the ability to embed AI across the entire pricing environment, from strategic decisions to operational tasks.
Although simply adopting AI won't set any company apart, how fast and how effectively they test it, implement it and actually capture value from it. Also, proprietary intelligence will play a big role on winning companies, as foundation models are commodities and as simple AI agents become accessible for many companies, creating and developing their own models and agents should be a competitive advantage.
Finally, all these AI environment should be balanced with human judgment from different areas of the company, so AI amplifies good decisions instead of automating bad ones.
About the Author
Fabio Vakuda is a Partner and Manager at Quantiz, specializing in customized Pricing and Revenue Management solutions. With more than 10 years of experience across sectors like aviation, agriculture, and financial services, he drives strategic pricing transformations. He is a Certified Pricing Professional (CPP) by PPS and is dedicated to democratizing advanced pricing strategies to deliver impactful business results. Fabio also contributes to the field through real-world case applications and executive training.
