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  • Meagan Ford

Channel Pricing: Best Practices - Pricing Chat RECAP

Pricing expert Adrienne Gordon of shared with us on Twitter strategic tips about advancements in channel pricing in this #PricingChat RECAP. What is Channel Pricing? How can it work to improve business? Specifically in retail or e-commerce?

When the final consumer of your product are services are funneled through partners, such as distributors or retailers, they are frequently called channel partners. Channel pricing strategies must consider not only the final consumer price, but also those partner price points. -- Adrienne Gordon

Adrienne shares a few ways to make Channel Pricing work for business. View the full chat below:

Positive feedback from the #PricingChat:

About Adrienne:Adrienne Gordon dedicated her career to pricing since 1999, working with multiple companies in several different pricing roles. She began her pricing career at Parker Hannifin as the project manager of their global strategic pricing initiative. During this time, Adrienne worked with multiple consulting groups and revenue optimization technology companies as she helped architect the vision for Parker’s Best in Class pricing approach. From there, Adrienne took the Director of Pricing role at American Greetings, where she executed a multi-phase value pricing research effort ultimately resulting in the redesign of their approach to pricing cards. At Eaton Corp, she worked with several different businesses on strategic projects as an internal consultant.Finally, in 2009, Adrienne became an external pricing consultant based in Northeast Ohio, working with dozens of companies in the manufacturing and distribution space. Prior to pricing, Adrienne held several roles in Technical Sales and Marketing. She holds an MBA in Marketing from Western New England College and a Bachelor’s in Engineering from Boston University. Today, she is a blogger, author, and entrepreneur. For more information about Adrienne's pricing services, company strategies and Channel pricing, visit Share the date of our next #PricingChat - view the calendar on our Facebook Page!

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