even when leaders recognise that rebates can influence behaviour and strengthen relationships, they struggle to win over colleagues who see them as risky or unnecessary.

In the world of pricing, we often hear about state-of-the-art software solutions, advanced analytics, and managing large, specialized...

Author: Debra Patek Pricing, at its core, is about capturing value. Through segmentation, we can capture even more value by leveraging...

What does it mean to apply the 80/20 rule to pricing segmentation? Paul Hunt, Chairman of Pricing Solutions, and PPS faculty, recently...