A well-designed and properly implemented monetization strategy makes all the difference for companies seeking to accelerate profitable growth. Yet, unfortunately, some treat pricing more tactically, operationally or as an afterthought.
If you are looking for a pragmatic approach to quickly and tangibly improve your business impact, then join me on October 13 at the PPS conference where I will be speaking on “Giving Pricing a Seat at the Table”.
For over 20 years I’ve been pricing and packaging some of our world's most innovative technologies with the likes of Cisco, Workday, Hitachi, ServiceNow and Okta. I’ll be sharing insights from my proven growth playbook that effectively balances simplicity and value capture. We will cover strategic choices around offer packaging design, tools to optimize sales pricing execution, organization design and cross functional operating model best practices.