The Truth about Pricing

There are great things about pricing – it’s central to the success of every for-profit organization and it is a career-making role. There are some challenges that are also true, and we can learn how to mitigate and manage them.

Attendees will learn:

· To understand that pricing decisions are high stakes and there are several ways to reduce the risk

· To understand that executive management can be risk averse when it comes to doing what we know is right

· Help attendees learn how to stay sharp and motivated to be an excellent pricer in the long-term