Practical Pricing Analytics: From Pricing Fundamentals to Pricing Models

When faced with the task of using analytics to improve their pricing, many companies struggle to find out where to start. In this workshop, we will present a framework that structures pricing analytics by increasing levels of complexity. The framework adapts the level of analytics to each business’ capabilities, maximizing its impact. It makes pricing analytics easier to turn into a repeatable business process.

Attendees will learn:

· How to determine which pricing analytics are best for you

· How to implement each type of pricing analytics with real-life examples

· How to execute pricing analytics projects effectively and repeatedly