Core Pricing Execution

Business has never been more disrupted and competitive, yet organizations recede to old methods without finding new opportunities. During this workshop, we will take a systematic, highly practical approach to discover where do we play, how do we compete, and how do we price to win?

Attendees will learn:

· What is value-based pricing and why it matters

· How to capture value while optimizing products and services

· How to prepare for, prioritize, and focus on execution