the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.

The use of AI in pricing is not new. Many existing AI pricing tools can already analyze vast amounts of data in real time, detect patterns imperceptible to humans, and model price elasticity more accurately than...

With margins under pressure, costs exposed, and supply chains in flux, pricing has become a critical lever for resilience and growth. Enable's new Tariff Impact Report draws.. When a rep spends 15 minutes explaining a discount, the prospect tunes out. The best teams make it a 30-second...