Sustainability in the automotive industry has been treated mainly as a compliance issue — a way to reduce costs, meet emissions targets, and maintain regulatory approval...

even when leaders recognise that rebates can influence behaviour and strengthen relationships, they struggle to win over colleagues who see them as risky or unnecessary.

the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.