New Pricing Capabilities: Pricing Resilience for Practitioners

More mature companies routinely embed new pricing capabilities to drive growth regardless of the competitive environment in which they operate. This resilience improves efficiencies by streamlining the underlying monetization frameworks to reflect current economic realities – with a thriving business as the result.

Attendees will learn:

• How to assess and recover from a major shock to their existing pricing model

• How to convert market share positioning and willingness to pay into price actions

• Where to bolster competencies based on benchmarks of leading practices