We're back with another #PricingPodcast - this week Stephan Liozu talks Value-Based Pricing in business! We chat with pricing expert and author Stephan Liozu, and he answers some of the more popular questions surrounding Value-Based Pricing including,
What is value-based pricing?
Why is it more than a pricing strategy?
How can companies deploy new strategies and who should be involved?
How can companies gain a jump start?
Listen to Stephan Liozu discuss value-based pricing strategies for business and how to successfully implement to see results.
About Stephan: Stephan Liozu has over 20 years experience in business, working for both Fortune 500 companies and family-owned businesses. He specializes in crafting and designing unique innovation and business strategies leading to differentiated business models. Liozu moderates brainstorming, mind mapping and creativity sessions with executives, partners and customers to generate ideas, value models, value propositions and innovation strategies.Liozu holds a MBA in Marketing from Cleveland States University (1991), a European Master degree from Toulouse IAE School of Management in France with a major in Innovation Management (2005) and attended The General Management Program (TGMP) at Harvard Business School (2005). He earned a Ph.D. in Management from The Weatherhead School of Management at Case Western Reserve University.Liozu is a frequent guest lecturer at Business schools and Universities around the world, often teaching innovation, pricing and value management, leadership approaches and global business strategies. Click to learn more. Stephan is a featured Workshop Speaker during the 28th Annual Pricing Workshops and Conference in Miami, FL May 2-5 2017! Stephan Liozu will lead a Workshop during #PPSMIA entitled: "Dollarizing Differentiation Value" Register & book rooms for your team today!
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