the starting line for AI is much closer than we think, and the path to real benefits is paved not with massive leaps, but with small, rapid, and iterative steps.

The use of AI in pricing is not new. Many existing AI pricing tools can already analyze vast amounts of data in real time, detect patterns imperceptible to humans, and model price elasticity more accurately than...

However, as AI becomes more widespread and the competitive landscape equalizes, these margins may eventually return to their original valu..