Handbook on the P$ychology of Pricing

How to Make Your Prices (Almost) Irresistible?
 

Discover the Power of Psychological Pricing.

Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products' or services' benefits they pay for (value-based pricing).

The Handbook on the Psychology of Pricing sheds light on what happens in your customers' minds.