Priced to Influence, Sale & Satisfy

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking. 
 

• How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story?
• How much knowledge of prices do customers really have?
• Why do most people spend two months’ salary to buy an engagement ring?
• Does Pay What You Want pricing really work?
• How can you get your customers to trade up?
• Why do Supreme t-shirts sell for $1,500 or more?
• Why do so many consumers hate Uber’s surge pricing even though economists love it?

In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions.