Priced to Influence, Sale & Satisfy

Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking.   

• How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story?

• How much knowledge of prices do customers really have?

• Why do most people spend two months’ salary to buy an engagement ring?

• Does Pay What You Want pricing really work?

• How can you get your customers to trade up?

• Why do Supreme t-shirts sell for $1,500 or more?

• Why do so many consumers hate Uber’s surge pricing even though economists love it?

In Priced to Influence, Sell & Satisfy, you will find answers to these and many more questions.