Pricing in a Crisis Playbook

If you’re in the B2B world, it’s inevitable that you will face difficult times — recessions, pandemics, steeply declining oil prices, political unrest, currency swings or even a terrorist attack. Such events can lead to intense pricing pressure that, left unchecked, may result in disastrous financial performance. Yet, pricing pressure doesn’t need to lead to crippling pricing declines. Whether you’re a business or sales leader, a pricing resource, or a sales professional, this book will give you the tools and the confidence you need to overcome tough pricing pressure from customers and aggressive competitors during a crisis.