Keynote Speakers During #PPSCHI
The Keynote Speakers have officially been announced for #PPSCHI and the lineup is awesome! PPS will feature leading, prominent pricing experts from the best brands in the industry to provide exclusive business insights to our attendees! We announce two (2) of our Keynote Speakers presenting this May:
Laura Preslan - General Manager, Microsoft Corporation
Pricing expert Laura Preslan will deliver the Keynote:
"Using Influence Versus Authority For Better Pricing Decisions"
The pricing industry is filled with cross-organization, cross-team, cross-company communication and decision-making, often blurring the roles the of authority. Progress can still be achieved however, if key strategies are learned to increase pricing influence within the organization. Laura will share proven strategies, how to find supporters and break down real-world business examples for Conference attendees to maximize success within their organizations.
Laura Preslan has 20 years of experience in marketing, sales, pricing, consulting, technology implementation, industry analysis, and team leadership. She has worked at Microsoft for nine years. Prior to Microsoft, she was a Senior Manager at Deloitte Consulting’s pricing practice and was a VP of Research at AMR Research. She graduated from Brown University and is a member of the PPS Board of Advisors.
Mark Burton - Principal, KPMG
Industry leader Mark Burton will deliver the Keynote Presentation:
"The Four Disciplines of Breakout Pricing"
Learn how the leaders in pricing consistently apply four disciplines that connect target markets to customers. Attendees will gain the tools to drive strategic, financial alignment ensuring that pricing supports the business goals, and ways to turn attention to the customers. Burton will share ways to develop expert-level pricing skills that ensure success throughout sales organization. About Mark: Mark Burton is a Principal in the Strategy Consulting Practice at KPMG and leader of their pricing practice, where he develops cutting-edge pricing strategies across diverse sets of clients and industries. A recognized thought leader with 20 years experience developing and implementing pricing strategy and transformations, Burton has an MBA in Business from Boston University and a bachelor’s degree in Electrical Engineering from Union College. Burton is an author with experience spanning several industries including manufactured products and parts, high technology components and devices, business and outsourced services, software and data services, medical devices, pharmaceuticals, and distribution.
For more information about the Spring Pricing Conference and Workshops in Chicago, IL please visit PricingSociety.com.