- Meagan Ford
2017 European Pricing Workshops & Conference in Barcelona Recap
The PPS 13th Annual European and Global Pricing Workshops and Conference was a huge success! Our conference was the highest-attended European Conference to date! Over 200 professionals from over 30 countries, representing 80 companies, making #PPSBCN17 one of the largest Conference events to date. Our agenda included 7 full-day workshops covering important topics such as Core Pricing Skills, Behavioral Economics, Pricing Into Channels, Accelerating Towards AI-Based Pricing and 5 Steps To Running A Price Improvement Project for Practical Superior Results.
We kicked off the first day of the Pricing Conference with compelling keynotes from Stephan M. Liozu, Ph. D., CPP, Bettina Kallenbach, Ignacio Gómez and Just Schürmann.
Also joining us were senior pricing practitioners from Philips, RELX Group, ING Retail and Miquel Group. As the only organization exclusively committed to growing the pricing profession and disseminating pricing expertise throughout the business world, PPS is proud to offer a conference that is concentrated on your connection, growth, and success in the pricing industry.
Enjoy the photos in our Facebook Album #PPSBCN17