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Meagan Ford

3 Ways CPQ Transforms Pricing Business

The term "CPQ" is tossed around, but we have the pricing tips proven to master the software.

  • What can CPQ do for pricing business?

  • How can pricing businesses avoid quote errors?

  • How can pricing businesses efficiently (quickly) create quotes?

  • How can pricing businesses attract customers with tailored offers using IMPROVED quotes?

Configure Price Quote (CPQ) software can aid in core stages within business to set, control and quote pricing. CPQ software typically comes with a price engine that can assist businesses to keep their prices more in line with current market conditions – and to keep abreast of the competition.

CPQ software automatically pulls together all the necessary pricing information, allowing you to produce a quote promptly and accurately. Pricing data becomes streamlined, time is saved - and ultimately, more sales can be made.


It can be applicable in business-to-consumer (B2C) sale interactions, but is more commonly adopted in business-to-business (B2B) situations.


The Configure or configuration element, essentially refers to all the products or services that you want to include in the quote.



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