Value-Based Pricing
Workshop
Tuesday, May 2nd

Value-based pricing is a progressive and customer-centric pricing methodology. It focuses on the customer needs, the customer’s perceived value, and the customer’s willingness-to-pay. Every project I have worked on is different, challenging, and feels like a learning experience.
In this workshop, we will review 12 Value-based Pricing lessons from 15 years of researching, practicing, and advising companies. These lessons can help practitioners accelerate their value-based pricing programs.
Attendees will learn:
· The principles of value-based pricing
· Key learnings from 15 years of real-life practice
· How to operationalize value-based pricing and get started
Stephan Liozu, CPP
Value Innoruption Advisors LLC
Value Innoruption Advisors LLC