Value-Based Pricing

Value-based pricing is a progressive and customer-centric pricing methodology. It focuses on the customer needs, the customer’s perceived value, and the customer’s willingness-to-pay. Every project I have worked on is different, challenging, and feels like a learning experience.

In this workshop, we will review 12 Value-based Pricing lessons from 15 years of researching, practicing, and advising companies. These lessons can help practitioners accelerate their value-based pricing programs.

Attendees will learn:

· The principles of value-based pricing

· Key learnings from 15 years of real-life practice

· How to operationalize value-based pricing and get started