Pricing during Economic Shocks

Economic shocks have become existential challenges for every business.

In this workshop, we will share recent case studies on corporate responses to economic shocks. Participants will engage in competitive pricing simulations that explore pricing decisions. We will share best practices in price increase communication, targeting, and management.

Attendees will learn

· How to outperform through a real-rime competitive pricing game simulation

· How to use Industry vs. Brand Elasticity in pricing decisions

· How to calculate price-volume hurdles