How to Optimize Pricing Through Sales Activation

Let’s face it - the moment of truth in pricing and
sales is how well your sales force can negotiate
and defend the prices you’ve set. In this session,
we’ll dive deep to understand and navigate the intersection of pricing and sales to empower your commercial team to defend both price and value.

Attendees Will Learn:
• To identify and solve for root causes of
misalignment on both sides of this key
price-sales partnership
• To create value-based tradeoffs to drive more
effective customer negotiations
• To develop operating models and feedback
mechanisms to ensure ongoing alignment