How is Your Pricing Spine-o-meter?

Does your company have any vertebrae in its pricing spine? How do you build your confidence? In this session, Tim J. Smith, PhD will discuss the Pricing Spine-ometer, what it measures and why it is important. For companies just beginning their pricing journey and for those that are well down the path, we will discuss insights for improving your pricing excellence, corporate profitability, and market capitalization.

Attendees will learn:

• B2B and B2C case studies of Pricing verdicts

• The difference between good and bad pricing strategy

• The connection between pricing decisions, CEO priorities, and shareholder value.