Data and AI for Price Optimization

AI is not magic. But what is it exactly, which business problems can it help pricing managers solve, and how? What if, beyond the buzzword, such answers had been getting more complicated than they really were?
Things do not need to be this way, especially as pricing teams need new tools to face current market challenges. During this workshop we will gather pragmatic and practical recommendations to help you prepare your pricing science roadmap by reviewing common techniques, their prerequisites, and limitations.
Attendees will learn:
1. Common principles and concepts, applications, and benefits of price optimization
2. How to navigate prerequisites and limitations to craft your own science roadmap and vision
3. Best practices to successfully use AI to enhance your pricing practice