Advanced Pricing and Offer Design in the “As-a-Service” Era

This workshop is designed for professionals who monetize their company’s solutions. We will review subscriptions, Software-as-a-Service (SaaS), and Hardware-as- a-Service (HaaS) pricing models to ensure participants can improve and optimize their organization’s pricing using price-value analysis, market research, and data analytics.

We will also highlight case study examples and allow attendees to openly discuss approaches that directly address pricing challenges and needs within their own organization.

Attendees will learn:

• Best-in-class pricing strategies for software and digital hardware

• How to create segmented value-based commercial offer structures

• “What works” approaches, research techniques, and case studies that can be directly applied