A Complete Pricing Journey: From Strategy to Optimization

In this workshop, we will discuss the best strategies and techniques to optimize your pricing management.

We will review concepts, practical examples, real cases and models, such as price elasticity. We will learn how to discover the maximum Willingness to Pay using data analytics and the best and most sophisticated techniques available.

· Attendees will learn:

* How to define a winning pricing strategy using customer segmentation and behavior

· How to uncover customers' maximum willingness to pay by using data, a probabilistic function, and linear programing

· How to influence customer purchase behavior by using best in class methods and techniques.