Pricing in Turbulent Times: Getting to Simplicity on the Far Side of Complexity

After the pandemic came war, inflation, recession, massive swings in demand, disrupted supply chains and labor shortages. What do we do during these turbulent times? The first rule of dealing with turbulence is: Do Nothing. Nothing? Yes, nothing. Unless you are prepared for turbulence, the first step is to do nothing, that’s what pilots do. When you are prepared, you must move quickly to protect your customers and company.

Attendees Will Learn:

· Pandemic Prices Increases: getting large price increases in turbulent markets

· How to make Salespeople champions of your price strategy

· The Critical Element to deal with complex pricing systems