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At-A-Glance Agenda

Barcelonaregisternow

Full-Day Workshops & Executive Summit • Wednesday, 30 November
09.00 – 16.30 Core Pricing Skills with Mark Billige and James Brown >>
09.00 – 16.30 Maximising Profits with Razor Sharp Pricing Research Insights with Paul Hunt and Tony Hodgson >>
09.00 – 16.30 Implementing Value-Based Pricing & Value Selling in your Organisation: Lessons from Real-Life Cases with Frederik Van Bever and Daniel Soto Zeevaert >>
09.00 – 16.30
Global Pricing for Executives Summit
The Role of Pricing as a Change Driver in an Organisation with Kellie Ecker, CPP >>
Pricing in the World’s Most International Company with Mark James >>
Driving Changes Across a Large and Decentralized Organisation to Install a Pricing Function with Frédéric Duhamelle >>
Developing Strategy and Pricing by Country & Region with Jim Rich, CPP >>
Setting the Baseline for Global Pricing Visibility and Control: Driving Sales and Deal Effectiveness in an Increasingly Price Transparent Global Market
with Raymond J. Almeida >>
Executive Summit Presenters Panel
Keynote Sessions • Thursday, 1 December
09.00 – 09.45 The Ultimate Test for Your Price Performance: How Inflation Can Change the Role of Pricing with Dr. Klaus Hilleke >>
09.45 – 10.30 Unintended Consequences: Understanding and Managing the Pricing Ripple Effect with Julie Meehan >>
10.30 – 11.00 BREAK / Sponsor Hall
11.00 – 11.45 Making the Invisible Visible with Caspar de Bono >>
11.45 – 12.30 What’s Hot in Pricing? Current and Future Issues on Professional Pricing with Professor Dr. Martin Fassnacht >>
12.30 – 14.00 Lunch
Women in Pricing Luncheon
Breakout Sessions • Thursday, 1 December
PRICING PRACTITIONERS
TRACK

PRICING EXPERTS TRACK

TOOLS AND TECHNIQUES TRACK

14.00 – 14.45 Pricing Practitioners Track
Pricing Recommendations in Practice: What Really Happens?
with Jeremy Weil >>

Pricing Experts Track Behavioural Pricing with Enrico Trevisan >>

Unleash the Power of Pricing on Service Offerings and Solution Selling with Willem van den Broek >>

14.45 – 15.30 Moving to Value-Based
Pricing in a Cost-Plus World
with Pier D’Angelo >>
Critical Pricing Processes to Achieve Changes
with Frederico Zornig >>
Applied Pricing Strategy Using Change Management & Implementation Best Practices with Fernando Ventureira >>
15.30 – 16.00 BREAK / Sponsor Hall BREAK / Sponsor Hall BREAK / Sponsor Hall
16.00 – 16.45 How to Build a Good Pricing Model with Manu Carricano >>

Price Execution — The Role
of the Sales Force in Pricing
with Finn Hansen >>

Customer Centric Pricing
with Daniel Rueda >>

16.45 – 17.30
Software Innovation Supporting Material Costing and Pricing: A Journey & Perspective with Steven Gao >> A Value Analysis Framework for Pricing Practitioners
with Harry Macdivitt >>
Lessons Learned: How to Lead an Organisation to Higher Levels of Pricing Excellence with Robert Stewart >>
18.30
Networking Reception
sponsored by PROS
Networking Reception
sponsored by PROS
Networking Reception
sponsored by PROS
Full-Day Workshops • Thursday, 2 December
09.00 – 16.30 Business to Business Pricing: How to Manage Pricing in Volatile Market Environments with Andrea Maessen, PhD and Philip Daus >>
09.00 – 16.30 Pricing Negotiations with Marc Abels and Mar Areosa >>
09.00 – 16.30 Advanced Pricing Skills: Valued-Based Pricing Simulation with Dr. Manu Carricano >>
09.00 – 16.30 Unit, Tiered, and Bundled Pricing with Tim Smith >>

REGISTRATION

For More information on the program please contact:
Professional Pricing Society at +1- 770-509-9933

Request speaking with:
Cherica Spann
Cherica@pricingsociety.com



Excellent platform to hear pricing experiences from other industries and gain insight into new pricing techniques.”

-- John Burdass,
Head of Pricing
Colt Telecom.
London UK

It is very interesting to see the growing importance of price in a profitable organisation.”

-- Theo Geurts,
Revenue Management Supervisor
Caterpillar, Switzerland

I really enjoyed the opportunity to meet and network with like-minded individuals who understand the challenges that a pricing executive faces.”

-- Daniel Lee
Director of Pricing,
Acklands-Grainger

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