Pricing Society - Quantitative Methods That Help to Optimise Your Pricing by Stephan A. Butscher

Quantitative Methods That Help to Optimise Your Pricing
By: Stephan A. Butscher

Stephan Butscher will give you insights into several quantitative methods and tools to help optimize your pricing.

This course will not cover details of how to analyse, interpret and present data. Rather it will provide a blueprint of how to use these methods and includes a theoretical background, “pros & cons” and examples to bring each method to life.

The methods covered in this course will help you answer questions on market priority, value proposition and competitiveness as well as price levels. In the price strategy section, you will learn where you should compete and why using value-price assessments, alignment tactics, and other quantitative strategies.

In the second part of the course we will examine price setting and how to measure willingness to pay, a topic that many companies struggle with.

We will demonstrate and discuss the three of the four general approaches to measuring price response, namely:

Volume estimations using internal experts judgment
Decisions from real consumer purchases
Consumer trade-offs and choices (including conjoint)

PRESENTER:

Stephan A. Butscher, Partner, Simon, Kucher & Partners

Stephan A. Butscher is also the the Managing Director of SKP’s London office.

Stephan Butscher’s areas of specialisation are the development of national and international marketing and pricing strategies, international price harmonisation, new product development, positioning strategies and retention marketing.

He is author of the books "Customer Clubs - A Modern Marketing Instrument" (German only) and “Customer Loyalty Programs and Clubs - A Practical Guide”