Pricing Society - The Fundamentals of Pricing in the Life Sciences with Juan F. Rivera and Heather Steinfield

The Fundamentals of Pricing in the Life Sciences
By: Juan F. Rivera, Heather Steinfield & Nick Keppeler

Pricing is an organization's most powerful profit driver. This key strategic decision is particularly challenging in the life sciences where there is a highly complex relationship between value, price, access and utilization caused by the variety of stakeholders and market inter-dependencies.

Representatives from Simon-Kucher and Partners (SKP), the world's leading pricing and market access consulting company, will draw on examples/cases studies for both the US and ex-US to highlight the fundamentals of pricing for pharmaceutical and biotechnology products, including:

the role of pricing in a product's lifecycle: from clinical development to launch and post-launch
approaches to measuring value
common pitfalls to avoid
elements of a successful pricing strategy the pricing and market access organization in a life sciences company

PRESENTER:

Juan F. Rivera, Managing Partner, Simon-Kucher & Partners

Juan F. Rivera is Managing Partner of Simon-Kucher and Partners LLC, the US arm of SKP. Juan is an expert in pricing, reimbursement and commercial strategy for healthcare products and has advised more than 20 life sciences companies in more than 15 countries. Juan joined SKP LLC in its early stage and has led many initiatives to grow the practice.

Heather Steinfield, Partner, Simon-Kucher & Partners

Heather Steinfield is a Partner at Simon-Kucher & Partners, LLC, and has spent 16 years assisting pharmaceutical, biotech and medical device companies with market access strategies and tactics. Heather focuses on development of global payer value stories and tools for their implementation, assessment of payer policy, pricing and market access strategies, reimbursement strategic plans, specialty distribution programs, and coding assessments.

Nick Keppeler, Director, Simon-Kucher & Partners

Nick Keppeler is a Director at Simon-Kucher and Partners LLC. Nick has advised 14 of the world's largest pharmaceutical and biotechnology companies and several early-stage companies on a range of commercial and marketing challenges, including US managed markets strategies and global pricing and access strategies. Nick has supported clients in the USA, Canada, Europe and several Asia/Pacific markets.