Pricing Society - Retail Pricing Strategies and Tactics by Jon Hauptman - Online Pricing Course from the Professional Pricing Society

Retail Pricing Strategies and Tactics
By: Jon Hauptman

In today’s turbulent economic environment, a strong focus on pricing has never been more important to retailers. Learn how leading retailers of fast-moving consumer goods (supermarkets, chain drug stores, mass merchandisers, etc.) are driving competitive advantage through progressive pricing strategies and tactics. This session will focus on actions that retailers can take to enhance price image and increase profitable sales. We’ll cover:

Retail pricing concepts such as pricing “Tipping Points” and the “Six Dimensions of Price Image”
Getting credit for strong prices/values through effective price communication
Private label and the trading-down phenomenon
Pricing technologies and applications
Future trends in retail pricing

PRESENTER:

Jon Hauptman, Partner, Willard Bishop LLC

Jon runs Willard Bishop’s retail services practice and is widely known as one of the industry’s leading retail pricing experts. He has developed successful pricing strategies for over 30 retail chains across North America.

Jon is also a frequent speaker at major industry forums and his insights are regularly featured in major market newspapers and national publications, including The Wall Street Journal and USA Today, and he has been a guest on National Public Radio’s Morning Edition.

Prior to joining Willard Bishop 20 years ago, Jon served in marketing roles with United Airlines and Dominick’s Finer Foods. His M.B.A. is from the University of Chicago.