PRESENTER: Mark Burton, Co-Founder and Vice President, Holden Advisors   A strategic marketing expert for more than 16 years, Mark is the driving force in creating offering and pricing strategies for firms in industries such as IT outsourcing, semiconductor, manufactured products, financial and business services, and enterprise software and maintenance.   His deep experience in aligning marketing, sales, and pricing teams to develop and implement high-impact pricing strategies and value-based marketing and sales programs to deliver value has helped create hundreds of millions of dollars in increased revenues and profits for companies. Mark draws from his recently released book, Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table co-authored with Dr. Reed Holden.   His opinions on pricing strategy and tactics have also been featured in the national business press including The Pricing Advisor, Investor’s Business Daily, MSNBC.com and on nationally syndicated radio shows such as Money Matters with Barry Armstrong, The Michael Dresser Show, and The Joey Reynolds Show. Pricing Certainty in Uncertain Times: 10 Ways to Stop Leaving Money on the Table   Updated with our latest experiences helping companies build their pricing confidence, this Online Pricing Course will provide managers with 10 real-world pricing best practices that will help them understand how to limit discounting, clarify the organization’s pricing strategy, quantify the financial benefit of an offering, target high value customers, and help sales prepare for tough negotiations.  participants will leave the course with a roadmap for how they can apply pricing best practices to take their organization from ad hoc pricing to pricing with confidence.   The course will prepare attendees to: Understand effective pricing analysis to kick the discounting habit Quantify the financial benefit your customers receive from your product and services Apply one of three simple pricing strategies Give sales the tools they need to be more effective in dealing with customers who are Poker Players Work with finance to increase efficiency, identify relevant costs for pricing, and institute better profit metrics for pricing success Team up with product management to develop an offering structure to block competitor’s moves against you and provide sales with more effective negotiating tools Force their competitors to react to their pricing Build their organization’s selling backbone by teaching them how to negotiate with value Move from cost-plus to value-based pricing Price with confidence – remember who you are!