PRESENTER: Scott Sorrell, CEO of Sales Adrenaline Scott Sorrell is known as “Mr. Charge Higher Prices”™ because he specializes in teaching how to get to the top of your customer’s price range — and stay there! Scott is CEO and Founder of Sales Adrenaline, and provides training and success coaching to some of the world’s top companies: Cisco Systems, BMW, Century 21, Canon, 3M, Chase, New York Life and many others. He is also co-authoring the next bestseller in the world-famous Guerrilla Marketing series with Jay Conrad Levinson. Scott has presented to audiences in the US, Europe, Mexico and Canada, and has shared the speaking platform with Roger Dawson (Secrets of Power Negotiating), Denis Waitley (The Psychology of Winning), Les Brown (It’s Not Over Until You Win), Jim Rohn (Challenge to Succeed), Nido Qubein (How to Get Anything You Want), and many others. The Psychology of Buying at Higher Prices in a Down Market   In these uncertain economic times, many companies, and their sales & marketing teams, are caving in to the temptation to cut price in order to attract and keep customers.   LOW PRICE IS NOT THE ANSWER! IN this Online Pricing Course, you will learn some of the world’s most effective secrets of pricing for maximum profit, and for influencing customers to pay those prices even in uncertain economic times. Many of these “secrets” are hidden in plain view, and Scott Sorrell, “Mr. Charge Higher Prices,” will both quantify and qualify them for you. Do you want to ride the inflationary wave or just tumble in its wake?   If you do it right, you can successfully raise prices as the trendsetter – or new niche creator – without alienating and losing your current and prospective customers. If you do it wrong, you can torpedo both your profits and your market position, making your recovery and very survival questionable.   Attendees will learn: The 5 specific things you can do to influence customers, both business and consumer, to pay more even when they have less The “SECRET SEVEN” for eliminating the price barrier in your customers mind How NOT to position your new offering in a struggling marketplace Two “mental milestones” you MUST establish in your customers mind in order to sway them from a lower-priced product Three PRICING PITFALLS to avoid when trying to sell at a higher price The single most important thing you may be forgetting to build into your pricing model