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Launce Bagg Siemens Canada Launce Bagg, CPP, has been employed with Siemens Canada Ltd for 19 years in a variety of roles within the Industry Automation & Drives Technology Division and Building Technologies/Electrical Technology Division. His team, Strategic Pricing Group, is currently responsible for managing all Special Pricing Contracts, Distributor/Direct into stock levels, Auto Ship & Credits, List Price Books, Internal/External Pricing Communications, Pricing policies and processes, restructuring projects and special assignments.
In 2004, with strong support from a business unit manager, Launce worked with product managers to restructure the pricing matrix for the standard products in the Construction market; then rolled out an Auto Ship & Credit program to key Distributors. Assuming and merging many pricing related roles and functions, this was the start of the Strategic Pricing Group. Launce currently manages the Strategic Pricing Group with two great employees. SPG currently supports 8 business units, over 120,000 sku's, 400 distributors/directs customers, and over 1200 special pricing contracts.
The PPS workshops/seminars have helped towards this goal as well as the goal of CPP. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Timothy L. Black Tyson Foods Timothy L. Black, CPP, is the Director of Pricing Quantitative Analysis for Tyson Foods Under his leadership in the pricing area, Tyson Foods has increased its focus on pricing as a discipline and implemented numerous improvements to processes and systems to enable improved performance. Current responsibilities include developing both strategic and tactical financial analysis devoted to deal management, pricing analytics, Request for Proposal (RFP) management, and product mix optimization.
In collaboration with CFO, Tim has developed easy to follow dashboards & scorecards that provide key metrics that are being utilized across the company to evaluate pricing effectiveness and efficiency. He also serves as a team leader on several Tyson cross-business pricing initiative teams dedicated to improving pricing processes. During his 14 years of experience in the Food/Protein industry, Tim has served in a variety of roles, including Plant Accounting Manager, Production Accounting Manager, Operations Accounting Manager, Division Controller, and Sales & Administration Optimization Manager.
Tim is a native of Sioux City, IA and received a BS degree in Accounting from Northwest Missouri State University and completed his MBA degree from the University of South Dakota. Additionally, he holds a Six Sigma Greenbelt certification.
He is a member of the Professional Pricing Society and achieved designation as a Certified Pricing Professional from the Professional Pricing Society in Fall 2008. |
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Caralee Carlson LORD Corporation Caralee Carlson, CPP, is the Manager of Master Data at LORD Corporation in Erie, PA. In this role, she is responsible for ensuring master data integrity worldwide for effective reporting and decision making, supporting global ERP implementations, putting master data best practices in place, and effectively managing and leading the department's human resources. Caralee joined LORD in 2000 as a Production Engineer at one of the company's chemical manufacturing facilities and transitioned into her current role in 2004. Most recently, with her expertise in SAP and growing knowledge of pricing, Caralee is playing a key role in implementing a pricing software package at LORD.
Prior to LORD Corporation, Caralee was a Chemical Engineer in various manufacturing environments at companies such as International Paper and Boeing. She has a MBA from Pennsylvania State University in Erie, and a BS in Chemical Engineering from the University of Washington. She achieved the Certified Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Martin Dudak APC by Schneider Electric Martin Dudak is the EMEA Pricing Manager at American Power Conversion by SE, WW market leader of critical power and cooling services. Martin is responsible for managing the tactical pricing of EMEA Sales. He works with the sales team and business development team on pricing strategies around product portfolios, and he has taken the lead on margin management. Recently, he was promoted to the role of Sales Operations Manager, expanding his pricing role to the other areas of sales processes management.
Martin has extensive exposure in various business and UNI functions. Prior to joining APC by SE in January 2003, Martin had been, for 10 years reseller CEO; Research Team Leader at HUT Helsinki and Head of Comp. Eng. & Science Dept. at UNI of Tripoli. Before that, he worked for national Refinery and Petrochemical Works, Slovakia, in various positions engaged in Data Centre Management, SW Development, Modelling & Simulation & System Engineering, Production Planning and Optimization, and Project Management.
Martin holds master’s degree in both Mathematics and Cybernetics from Czech Technical University, Prague, where he also earned his PhD degree in Computer Science. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Mark E. Duke Rexel, Inc.Mark Duke is the Director of Pricing with Rexel, Inc working within the Marketing and Supply Chain group. Rexel is a global wholesale distributor of electrical and datacom products. Mark is in his 13th year with Rexel having served at various capacities including pricing, vendor relations and purchasing. Prior to joining Rexel, Mark spent 12 years in retail grocery distribution.
Mark has a BBA in Finance from Stephen F. Austin State University.
He achieved the Certified Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Kellie Ecker Tyco Healthcare Holdings, Inc. Kellie Ecker is Pricing Director EMEA for Respiratory and Monitoring Solutions Division of Covidien, based in France where she is responsible for driving the margin enhancement initiatives. Prior to joining Covidien, she had price management roles for Beckman Coulter Europe, and DHL.
She has an MBA from University of Houston – Clear Lake and a BA from Bethel College, Kansas. She achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Elizabeth P. Franks LORD CorporationElizabeth (Beth) P. Franks is a Market Analyst for LORD Corporation working with the Industrial Adhesives and Coatings markets. Based at the corporate headquarters in Cary, NC, Beth works with the Market Managers to improve profitability for these segments. She is responsible for price management, including researching and executing on pricing. In addition, she tracks outliers and forecasts demand; assists in developing marketing materials; and documents and continuously improves upon marketing processes.
Beth is a member of the cross-functional Pricing team and is the Process Owner for Pricing within the Market Analysis group. Her skills include tracking, researching, and setting prices; researching market conditions and recommending viable responses; defining and tracking measurable project goals; managing new material launches; and segmenting customers and products. With LORD since April 2005, Beth previously worked as a Global Industrial Product Specialist, responsible for product management of the Industrial (mechanical) Parts segment, and as a Marketing Coordinator for Industrial OEM products. Prior to joining LORD, she worked in retail and accounting.
Beth enjoys spending time with her husband, Derek, travelling, reading, and working in the yard. She holds a BBA in Management from Texas A&M University. She achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Rodney C. Gaviola Ericsson AB Rodney Gaviola is a Pricing Manager for Ericsson Canada Inc., supporting the North American market. His responsibilities include driving the pre-sales tactical pricing and supporting strategic business case opportunities. He also worked as Price Manager for Asia Pacific. He joined Ericsson in 1995 and held positions as Product Marketing Manager for Sony Ericsson and Customer Service Manager for Ericsson Mobile Phones. Prior to that Rodney worked for a Network provider in product approvals and first line product support.
He holds a Bachelors degree in Electronics Engineering from the University of San Carlos, 1990 and a Masters degree in Technology Management from the University of the Philippines, 2001. He also has an NCE designation from iNARTE - International Association for Radio, Telecommunications and Electromagnetics, North Carolina. Rodney and his wife Fiona have two children. They are currently residing in Mississauga, Ontario Canada.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Theo G. Geurts Caterpillar Theo Geurts, holds a B.S. in Business Administration is the Revenue Management Supervisor for Caterpillar in Europe, Africa and the Middle East (EAME), based in Geneva, Switzerland. He is in his current position since 2.5 years. His responsibilities includes focus on regional and market price consistency for the EAME region, centralized pricing reporting, analytics supporting management, performing product price reviews and analyze competitive environment. Before his current role, Theo has been the Budgeting and Forecasting manager for one of Caterpillar's manufacturing and products business units for 5 years.
Prior to working for Caterpillar, Theo has served in various accounting positions for Alcoa in Europe, including Business Unit Controller, and Business Analyses Manager at Alcoa's Extrusions European HQ. During his 12 years with Alcoa, he has been involved in strategic planning, consolidations, investment analysis, management reporting, portfolio/customer analysis and acquisitions.
Theo, from Dutch origin, and his wife Elli, with their 4 kids, Mathijs, Jessica, Menno and Niels, live in France, near Geneva, Switzerland for over 9 years. His hobbies are cooking, wine and bicycling.
Theo is a member of the Professional Pricing Society since 2006. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Tyler Hansen MICO, Inc.Tyler Hansen is a Pricing Analyst with MICO, Incorporated located in North Mankato, Minnesota. MICO, Inc. designs, manufactures and markets brake systems, hydraulic components and controls primarily for industrial off-road markets.
Some of his responsibilities include maintaining product pricing and profitability, maximize profit margins through price structure improvements and implement new product and life cycle pricing.
Tyler received his B.A. degree in Business Economics from Buena Vista University in Storm Lake, Iowa. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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David A. Hass Service Corporation International David Hass is currently the Managing Director of Strategic Pricing at Service Corporation International in Houston, Texas. David has over 20 years of professional experience in sales, finance, operational analysis, consulting and pricing.
He has an undergraduate degree from the University of Massachusetts and an MBA from DePaul University in Chicago, IL. For the last four years David has led the pricing efforts at Service Corp., the world’s largest funeral and cemetery operator. Previous employers include Hyatt Hotels and Price Waterhouse LLP.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |

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Alex Hoff Vendavo
Alex Hoff is a business consultant for Vendavo, the leading provider of price management and optimization solutions for business-to-business companies worldwide. Alex has pricing experience in both B2B and B2C sectors, in the Transportation, IT Services, and Retail/Consumer Goods.
Prior to joining Vendavo, Alex served as a Pricing Consultant at EDS – a global leader in IT Services – helping Global Sales and Portfolio Management to understand and utilize market-pricing and value-pricing principles and capabilities. Before EDS, Alex served as the Director of Marketing and Director of Strategic Pricing at RadioShack. As Director of Strategic Pricing, Alex led a transformational pricing initiative and department that implemented a best-of-breed price management and optimization software suite. Alex also worked for Burlington Northern Santa Fe Railway (BNSF), and it's e-commerce spin-off FreightWise.com (both in the freight transportation sector).
Alex earned a BS in Behavioral Psychology and an MBA concentrated in Marketing from TCU in Fort Worth, TX. Alex lives in Richardson, TX with his lovely wife and three awesome kids.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Adam A. Kader PSCAdam Kader has been working for two years at PSC Corporation Container Division, an over the road chemical tank cleaning company. During this time he has applied different pricing techniques along with in depth analysis to successfully drive up revenue and margin.
Prior to joining PSC Corporation Adam spent over ten years in different banking roles, the most recent being a senior associate in the equity and debt markets.
He holds a B.S. from Northeastern University in Boston MA, and M.B.A. from Regis University in Denver CO. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Dr. Richard Lancioni Temple University Richard Lancioni is currently a Board Member of the Professional Pricing Society, President of Richards & Associates and Chairman, Department of Marketing, Temple University, Philadelphia, Pa. He specializes in strategic pricing management, value pricing analysis, program pricing, product/service price setting, marketing management and planning.
He has served as a consultant to a wide variety of Fortune 500 firms in North America, England, China, Europe, Japan, and Latin America. Richard has published more than 100 articles in all of the major marketing journals including the Journal of Professional Pricing, Journal of Marketing, Journal of Business Logistics, Journal of Services Marketing, Marketing Management, Industrial Marketing Management, and many others. He has conducted over 200 professional pricing and marketing seminars. He is the primary designer of the Certified Pricing Professional (CPP) designation, a member of the Council of Logistics Management, and the American Marketing Association.
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Douglas F. LeRoy LORD Corporation Doug LeRoy is currently the Pricing Manager of North America for LORD Corporation, based out of Cary, NC. Under his leadership, LORD is transforming its pricing processes and Doug is implementing numerous process and technology improvements to bring discipline to the pricing function as well as improve profitability on a sustainable basis.
Since joining LORD in 1995, Doug has served as a Market Manager within the business development function and has lead several key multi-million dollar product commercialization projects in the area of advanced material technology for the off-highway and industrial markets. He has a total of 20 years of B2B industry experience in management roles that have spanned engineering, sales, and marketing functions. During this time, Doug developed extensive experience in leading global projects focused both on product and manufacturing process commercialization.
With a Masters in Business Administration from the University of North Carolina in Chapel Hill and a BS in Mechanical Engineering from North Carolina State University, Doug previously worked for several years in the telecommunications industry and is a former Navy officer.
His hobbies include woodworking, golf and computing. He is married and has three daughters. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Janene E. Liston Siemens SwitzerlandJanene Liston is the Global Pricing Manager for the Heating and Ventilation Products (HVP) and Building Automation (BAU) business units of Siemens Building Technologies, located in Zug, Switzerland. Her responsibilities currently focus on globally implementing and developing strategic pricing initiatives with the goal of improving price performance. Under her leadership the business has developed an awareness and focus on pricing as not only a discipline but as a strategic business lever; resulting in process improvements and implemented strategies that have contributed to improved performance.
Janene has over 15 years experience in a variety of technical industries. After receiving her B.S. in Structural Engineering (ARCE) in 1993 from California Polytechnic State University at San Luis Obispo, she worked as a Project Engineer with The DiSalvo Ericson Group in Ridgefield, CT USA. In 1996 she began an 8 year career with Hipotronics Inc. (a subsidiary of Hubbell Inc. located in Brewster, NY USA) where she held a variety of positions. In 2001, as the Manager of Applications Engineering and Marketing she relocated to Basel, Switzerland. From here she led the teams in both the US and Switzerland; with a focus on merging the two businesses from a product and price perspective. Hipotronics Inc. and Haefely Test AG are manufacturers of high voltage test and measurement equipment for the power industry. In her free time Janene is currently President of the Zug chapter of Toastmasters International; in addition she enjoys sports, travel and learning languages. Janene has been a member of PPS since 2006 and achieved her Certified Pricing Professional designation in Fall 2008. |
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Scott Olsen APC by Schneider Electric Scott Olsen is the Director of Global Price Management at APC by Schneider Electric. In this role he is responsible for identifying and developing key price initiatives, improving effectiveness and efficiency in the price management process, training and development of pricing best practices, and leading a team dedicated to improving margin performance.
Under his leadership in the pricing area, Scott has increased the company's focus on pricing as a discipline, implemented numerous processes and systems improvements to enable improved performance, contributed to the company's knowledge and skills of value based pricing and selling, implemented actions and polices to control gray marketing, and has driven the implementation of numerous pricing projects contributing in over $100 million improvement in revenue.
Scott has been with American Power Conversion (APC) since 1996 and has taken on progressively larger marketing and product management roles. Responsibilities in these previous assignments included overall product line management, profit-and-loss business results, forecasting, pricing, product marketing, product development investment prioritization, product requirements, and customer satisfaction/advocacy.
Prior joining APC, Scott was in marketing roles for Johnson & Johnson Switzerland and Digital Equipment Corporation. Scott received a B.S. degree in Marketing from the University of Southern California and graduated magna cum laude with a M.B.A. in Entrepreneurship from the Olin School of Business at Babson College in Boston, MA.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Kristin E. Poljan LORD CorporationKristin Poljan is responsible for management of commissions, rebates and electronic customer order processes within the LORD Corporation Customer Support Center. She has specific responsibility related to scoping, chartering and leading cross-functional teams within these process areas. Her role includes serving as a liaison between the marketing and sales team, operations planning, project accounting, IT and the customer service representatives. She also is responsible for supporting the company’s customer engagement process redesign.
Having worked at LORD Corporation since 2002, Kristin previously served in several senior marketing roles including Market Development Manager for Global Automotive Industries, Global Marketing Manager for Weatherstrip and Glass/Automotive Electronics, Market Segment Manager for Automotive Aftermarket and Senior Marketing Specialist for the Automotive Aftermarket. Before coming to LORD, she served as a zone manager for Ford Motor Company and a marketing analyst for Sandia National Laboratories. She also has experience working as a media buyer and planner for advertising agencies. Her skills include researching, developing and implementing strategies for new markets, geographies and products; setting pricing; conducing new product launches; managing marketing communications; developing and executing product promotions; setting channel to market strategy; relationship selling; setting sales force incentives; media buying; and media planning. Kristin has a BA Psychology from Vassar College and a MBA Marketing from the University of New Mexico. She achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Stuart A. Schlachter Rockwell Automation Stuart Schlachter is a member of the management team in the Pricing and Negotiations Group of Rockwell Automation. Stu’s areas of expertise include strategic account pricing, project pricing, and standard pricing strategies, but the part he looks forward to the most is helping the account managers sell on value. It is Stu’s responsibility to help assure that price realization and revenue growth can be achieved at the same time. Stu has authored his own training program, Economic Impact Selling, which is used globally within the Rockwell Automation sales force.
Stu holds a BS degree in Electrical Engineering from Washington University in St. Louis, with a minor in Economics. His MBA was earned at Rutgers University. Formerly an account manager and then a business manager at Rockwell Automation, Stu combines the principles of pricing and economics with the art of selling. Stu has been a guest speaker as a pricing practioner at PPS and other professional seminars.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Dr. Greg Shaffer University of Rochester Greg Shaffer, CPP, is Professor of Marketing and of Economics and Management at the Simon School of Business, University of Rochester. He teaches the popular 2nd year elective on pricing policies to full-time and part-time MBA students, and is the founder and director of the Simon School's Center for Pricing. Greg has twenty years of experience in the field of pricing, and has published numerous academic articles in the area. He is an area editor of the prestigious journal, Marketing Science, and a co-editor of the Journal of Economics and Management Strategy.
Prior to joining the Simon School in 1997, Greg was a Professor of Economics at Indiana University (Bloomington, Ind.) and the University of Michigan (Ann Arbor, Mich.). He has held an appointment at Princeton University’s Woodrow Wilson School, and he has been a visiting scholar in the marketing department at Northwestern University’s Kellogg School of Management.
Greg holds a B.A. in economics and math from Swarthmore College, and a Masters and Ph.D. in Economics from Princeton University.
He achieved the Certified Pricing Professional designation from the Professional Pricing Society Fall 2008. |
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Fredric J. Shibley Owens Corning F. Jamile Shibley is the Business Process Leader for Residential Roofing in the Roofing and Asphalt Business Unit at Owens Corning in Toledo, Ohio.
Jamile has been with Owens Corning for 39 years, having served in several sales, marketing, supply chain and pricing leadership roles. As a business manager in the highly competitive Residential Roofing business, Jamile managed pricing for all channels and was later selected to lead major pricing projects within the Information Technology organization in support of Owens Corning's Building Material businesses. Jamile has also served as Product Manager and Market Manager for Residential Roofing, Regional Sales Manager for Commercial Roofing, Venture Manager, Owens Corning Windows as well as other sales and marketing assignments.
Prior to joining Owens Corning, Jamile graduated from the University of Tennessee with a bachelor's degree in Marketing.
He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Ankur Tiku Eastman Chemical CompanyAnkur Tiku is Pricing Manager for the Adhesives and Polymers business within Eastman Chemical Company.
For the past three years, Ankur has been instrumental in developing, implementing and improving upon the global Adhesives & Polymers pricing process. He has led significant improvements in all aspects of pricing including sales, forecasting, finance, operations, strategy, business policy and IT. His success led to margin management being a key area of focus within the business and the creation of 3 more pricing manager positions in all regions of the world. He is a member of the Eastman pricing council. Ankur holds a bachelor's degree in Industrial Engineering from Thapar Institute of Engineering and Technology, India and earned an MBA from Virginia Tech. Ankur has been involved in the Professional Pricing Society since 2005. |
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Laura E. Weber Hitachi Global Storage Technologies, Inc.Laura Weber, CPP, is a WW OEM & Distribution Channel Pricing & Planning Manager for Hitachi Global Storage Technologies, a leader in the hard disk drive industry located in San Jose, California. In her current position, Laura manages the tactical and strategic pricing to Hitachi’s OEM customers worldwide and also provides lead pricing direction to the distribution channel pricing team. Other key responsibilities include the development and attainment of the company’s operational revenue and profit plan forecasts; focusing on price, volume and mix.
Laura brings over 4 years of experience to her current management position. She began her career with IBM over 16 years ago. IBM then sold the division to Hitachi in 2002. Prior to her current position, Laura has held positions within Hitachi/IBM in Business/Finance Operations roles and Procurement. Responsibilities in these assignments included profit-and-loss business results, forecasting, pricing, supply allocation strategy, investment prioritization, product requirements and cost management. Laura holds a B.S. in Business Administration (Finance concentration) from San Jose State University.
Laura has been involved in the Professional Pricing Society since Spring 2007. She achieved a Certified Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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Wes Woolbright Safeway, Inc.Wes Woolbright, CPP, is a Director with Safeway’s Marketing Strategies and Processes team. Wes has been with Safeway for 22 years. He has spent the last nine years in roles associated with Pricing. He has held many positions in the Corporate offices and Retail Stores. Past experiences include leading a team responsible for retailing items for one of the company’s largest business units. He also worked with I.T. on the deployment of store pricing systems.
Wes’s current role is leading the deployment of technology and processes to further enhance Pricing decision making and execution at Safeway. Wes has a B.A. from Willamette University with a double major in Economics and History. He also earned an M.B.A. and J.D. from Willamette. Wes and his wife have eight kids. In their free time, they enjoy traveling and the outdoors.
He achieved the Certified Pricing Professional designation from the Professional Pricing Society Fall of 2008. |
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Eric Wulf Pactiv Corporation Eric Wulf is a Product Manager with Pactiv Corporation, a leader in the consumer and foodservice/food packaging markets it serves. His current responsibility includes managing pricing, product, and P&L initiatives for Pactiv’s Cup, Cutlery, and Straw foodservice businesses. He assumed that role after Pactiv’s 2007 acquisition of Prairie Packaging.
Prior to the acquisition, Eric had P&L responsibility for Pactiv’s Foam and Solid Tray business.
Eric holds a bachelor’s degree in Computer Engineering from Iowa State University. He achieved the Certified Pricing Pricing Professional designation from the Professional Pricing Society in Fall 2008. |
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